KOREASCHOLAR

INVITING PSYCHOLOGICAL FACTORS IN THE PERFORMING ARTS INDUSTRIES: DETERMINANTS OF NON-ATTENDEES’ RESISTANCE

Sang-Hoon Kim, Jisu Yi, Youseok Lee, Jungmin Suh
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401259
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1142
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
performing artsnon-attendeesart marketingsegmentation
Author
  • Sang-Hoon Kim(Seoul National University)
  • Jisu Yi(Sejong University)
  • Youseok Lee(Myongji University)
  • Jungmin Suh(Seoul National University)