KOREASCHOLAR

AN EXPLORATIVE STUDY OF PSYCHOLOGICAL FACTORS IMPACTING LITTERING BEHAVIORS

Anran Zhan, Bo Pang, Jeawon Kim, Tuyet-Mai Nguyen, Phong Tuan Nham
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401260
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1143-1148
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research aimed to investigate the impacting psychological factors for Vietnamese’s intention to stop littering. A quantitative method using self-reported online questionnaire was adopted to collect data from Vietnamese residents and Partial Least Squares Structural Equation Modelling (PLS-SEM) method was employed to examine the proposed relationships. The results indicate that higher connectedness to nature and lower perceived behavioral control are associated with higher intention to stop littering in Vietnam. Limitations of current study and future research directions are outlined.

Keyword
Table Content
ABSTRACT
Introduction
Literature review and development of hypotheses
Methodology
Results
Selected References
Author
  • Anran Zhan(Jilin University)
  • Bo Pang(Griffith University)
  • Jeawon Kim(Griffith University)
  • Tuyet-Mai Nguyen(Griffith University)
  • Phong Tuan Nham(VNU University of Economics and Business)