KOREASCHOLAR

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401853
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1224-1225
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer behaviorprotection motivation theoryCovid-19 pandemiccognitive appraisalaffective response
Author
  • Jiyoung Kim(University of North Texas)
  • Jihye Min(University of North Texas)
  • Kiseol Yang(University of North Texas)