KOREASCHOLAR

WHY DO CUSMTOMERS WANT TO PAY FOR VALUE CO-CREATION PRODUCTS? AN EXPLANATION FROM COSTOMERS’BEHAVIOR IN ECONOMICS

Liang Sun, Honglei Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401855
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1244
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
value co-creationcustomer behaviormicro-marketing strategybehavioral economics
Author
  • Liang Sun(School of Business, Dalian University of Foreign Languages)
  • Honglei Liu(School of Business, Dalian University of Foreign Languages)