KOREASCHOLAR

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401859
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1255
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
help–seekingsocial marketingperceived benefitsat-risk gamblers
Author
  • Svetlana De Vos(Australian Institute of Business)
  • Roberta Crouch(Flinders University)
  • Pascale Quester(Swinburne University)
  • Jasmina Ilicic(Monash University)