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DO CONSUMERS TRUST HEALTHY MENU ADVERTISING FROM FAST FOOD BRANDS? INFLUENCE OF BRAND AND CONSUMER-RELATED FACTORS

Hojoon Choi, Leonard N. Reid, Jung Min Hahm
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401860
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1256
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
food advertisingnutrient-content claimfast food advertisinghealth consciousnessbrand commitment
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ABSTRACT
REFERENCE
Author
  • Hojoon Choi(University of Houston)
  • Leonard N. Reid(Virginia Commonwealth University and University of Georgia)
  • Jung Min Hahm(University of Georgia)