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DIFFERENTIAL INFLUENCES OF HEALTH CONSCIOUSNESS AND HEALTH LITERACY ON CONSUMER RESPONSES TO NUTRIENT-CLAIMED FOOD MARKETING

Hojoon Choi, Temple Northup, Leonard N. Reid
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401861
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1257
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
health and nutrition related claimnutrient-content claimhealth consciousnesshealth literacyhealth halo
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ABSTRACT
REFERENCE
Author
  • Hojoon Choi(University of Houston)
  • Temple Northup(San Diego State University)
  • Leonard N. Reid(Virginia Commonwealth University and University of Georgia)