KOREASCHOLAR

EXPLORING THE RELATIONSHIP BETWEEN SATISFACTION AND SWITCHING INTENTION: THE MODERATING EFFECT OF ALTERNATIVE ATTRACTIVENESS IN THE CONTEXT OF E-HAILING SERVICES

Emily Yapp, Jasmine A.L. Yeap
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401863
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1262-1264
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
e-hailingalternative attractivenesssatisfactionswitching intentionvalue
Table Content
ABSTRACT
Introduction
Research Framework
Method
Analysis and Results
Conclusion
References
Author
  • Emily Yapp(University Malaysia Sabah, Malaysia)
  • Jasmine A.L. Yeap(University Sains Malaysia, Malaysia)