KOREASCHOLAR

THE ANTECEDENTS OF VALUE IN USE IN BUILDING LOYALTY TOWARDS MOBILE E-COMMERCE APPS

Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastian Molinillo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401864
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1265-1269
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
satisfactionloyaltyvalue in usesensorialaffectivemobile e-commerce
Table Content
ABSTRACT
    Introduction
    Conceptual Framework and Hypothesis Development
    Mediation Role of Value in Use to Application Satisfaction and Loyalty
    Methodology
    Results & Conclusions
Author
  • Ami Fitri Utami(Universitas Indonesia)
  • Irwan Adi Ekaputra(Universitas Indonesia)
  • Arnold Japutra(University of Western Australia)
  • Sebastian Molinillo(University of Malaga)