KOREASCHOLAR

LUXURY CUSTOMIZATION AND SELF-AUTHENTICITY: IMPLICATIONS FOR CONSUMER WELLBEING

Dayeon Choi, Yuri Seo, Felix Septianto, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401865
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1270
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brand customizationsubjective well-beingbehavioral well-beingself-authenticityluxury consumption
Author
  • Dayeon Choi(Yonsei University)
  • Yuri Seo(University of Auckland Business School)
  • Felix Septianto(University of Auckland Business School)
  • Eunju Ko(Yonsei University)