KOREASCHOLAR

How Consumers Become Ambivalent in Social Settings: The Comparison of Novel and Non-Novel Topics

Su Yun Bae, Duane Wegener, Milos Bujisic
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401869
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1281-1282
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
agreement effectsemotional intelligencesocial influencessubjective ambivalence
Author
  • Su Yun Bae(Bowling Green State University)
  • Duane Wegener(Ohio State University)
  • Milos Bujisic(New York University)