KOREASCHOLAR

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401870
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1283-1284
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
perceived valuecultural property valuesconsumption valuesbehavioral intention to visit.
Author
  • Wooyang Kim(Minnesota State University – Moorhead)
  • Hyun-Sang An(Minnesota State University – Moorhead)
  • Quing-Lin Li(Konkuk University)