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HOW LIKELY ARE YOU TO TRUST FINANCIAL INSTITUTIONS? WELL…IT DEPENDS.
Heejung Park, Dong-Jun Min
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401871
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1285-1289
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
trust
financial service
financial well-being
financial knowledge
Table Content
ABSTRACT
Introduction
Literature Review
Data
Variables
Result
Conclusion
Limitations of this Study and Avenues for Further Research
References
Author
Heejung Park(Northern Michigan University)
Dong-Jun Min(The University of New Orleans)