KOREASCHOLAR

HOW DOES FREE TRIAL EXPERIENCE INFLUENCE THE STREAMING SERVICE SUBSCRIPTION?

Sunghyun Jang, Subin Im
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401872
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1290
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
streaming servicefree trial experiencedelightguiltimmersionperceived benefitpaid subscription
Author
  • Sunghyun Jang(Yonsei University)
  • Subin Im(Yonsei University)