KOREASCHOLAR

STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM

Jae Min Jung, Jillian Muñoz, Jarrod Griffin, Cailin Kuchenbecker, Stephanie Muñoz
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401873
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1291
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
product originlocal labelsstate-of-origin labelslocally-madeconsumer behavior
Author
  • Jae Min Jung(California State Polytechnic University)
  • Jillian Muñoz(California State Polytechnic University)
  • Jarrod Griffin(California State Polytechnic University)
  • Cailin Kuchenbecker(California State Polytechnic University)
  • Stephanie Muñoz(California State Polytechnic University)