“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM
STEVE KOPP, BACH KIM, VOHONG TU
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401876
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.1301-1302
pp.1301-1302
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
EXTENDED ABSTRACT
INTRODUCTION
ORIGINS OF OCOP
VIETNAM AND OCOP
DEVELOPMENT OF A MARKETING STRATEGY
References available on request
INTRODUCTION
ORIGINS OF OCOP
VIETNAM AND OCOP
DEVELOPMENT OF A MARKETING STRATEGY
References available on request
Author