Reducing Consumer Obesity and Overweight Incidents: Roles of Government, Regulations, Consumer Education and Marketing
pp.1303-1310
This paper presents a review of the research literature on overweight and obesity problem by incorporating medical, economic and marketing research perspectives to shed lights on the growing problem across all ages and socioeconomic strata. We draw upon multidisciplinary research literature to gain a better understanding of the major causes as well as proposed remedies. Some are more likely to be more successful in addressing the difficult problem. Our conclusion is that as the issues are quite complex, no one single solution will work. It probably will require all stakeholders to be involved in order to come up with a reasonable solution to address this difficult problem. More researches need to be conducted, especially research involving cross country comparison to provide greater insights since this problem has become a global problem and not just confined to the developed economies in the West.
1. Introduction
2. Factors contributing to obesity
2.1 Globalization and economic development
2.2 Marketing and store strategies
2.3 Family and school education system
3. Corrective remedies
3.1 Corporate social responsibility
3.2 Industry self-regulation
3.3 Social activism
3.4 Government regulations
4. Conclusion
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