KOREASCHOLAR

GUILT OR SHAME? THE EFFECTIVE MESSAGE TO PREVENT CONSUMERS’ UNETHICAL BEHAVIOR

Atsuko Inoue
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401878
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1311
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
unethical behaviorguiltshameperspective-taking
Author
  • Atsuko Inoue(Seikei University)