KOREASCHOLAR

DEVELOPING SOCIAL MEDIA MARKETING STRATEGIES: A CROSS-CULTURAL COMPARISON

Fang Fang Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401881
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1328
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social media marketing strategymarketing managementcross-cultural studygrounded theory
Author
  • Fang Fang Li(University of Vaasa)