KOREASCHOLAR

CONSUMER PERCEIVED RISKS OF EMERGING SELF-SERVICE TECHNOLOGIES (SSTs)

Stefanie Sohn
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401882
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1329-1334
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The current study uses risk theory to explore factors mitigating consumers’ intention to use SSTs. The findings of an empricial study reveal that the perceived time, security and addiction risk indirectly reduce consumers’ intention to use SSTs through the per-ceived psychological risk. Most importantly, this study’s findings show that an increas-ing autonomy of SSTs strengthens the effects of perceived addiction risk.

Keyword
self-service technologyautonomyperceived riskaddiction risk
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND AND CONCEPTUAL FRAMEWORK
METHODS AND RESULTS
IMPLICATIONS AND FUTURE RESEARCH
Author
  • Stefanie Sohn(Technische Universitä t Braunschweig)