KOREASCHOLAR

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401883
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1335-1345
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
customer participationcustomer satisfactionaffective commitmentrelationship length
Table Content
ABSTRACT
    Introduction
    Background and Conceptual Framework
    Moderating effect of relationship length
    Methodology
    Sample
    Reliability and validity
    Statistical analysis
    Discussion
    Managerial Implications
References
Author
  • Chung-Yu Wang(National Kaohsiung University of Science and Technology)