KOREASCHOLAR

The impact of Corporate Social Responsibility(CSR) and Corporate Social irresponsibility(CSIR) on Electronic Word Of Mouse(eWOM)

Hyukjin Jung, Joonheui Bae, Dong Mo Koo, Minyoung Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401885
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1347
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate social responsibilityCSRcorporate social irresponsibilityCSIRcompany’s sizeneeds for self-expressionelectronic word of mouseeWOM
Author
  • Hyukjin Jung(Kyungpook National University)
  • Joonheui Bae(Kyungpook National University)
  • Dong Mo Koo(Kyungpook National University)
  • Minyoung Lee(Kyungpook National University)