KOREASCHOLAR

ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING

Tungyun Liu, Eunju Ko, Heeju Chae
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401886
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1348
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
mobile visual searchon-line fashion retailingcustomer commitmentconsumer perceived valueusage intentiononline shopping orientation
Author
  • Tungyun Liu(Yonsei University)
  • Eunju Ko(Yonsei University)
  • Heeju Chae(Kyungsung University)