KOREASCHOLAR

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401887
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1349
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
data sharingmessage fatiguepromotionpurchase behavioromni-channel
Author
  • Sang-chul Son(Changwon National University)
  • Joonheui Bae(Kyungpook National University)
  • Kyung-hoon Kim(Changwon National University)