KOREASCHOLAR

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401890
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
big data analyticscompany performanceEBIT margintime moderation
Author
  • Hallikainen Heli(University of Eastern Finland)
  • Laukkanen Tommi(University of Eastern Finland)