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CAN WE USE FINANCIAL SERVICE CONSUMPTION TO PREDICT MATERIALISM? AN EMPIRICAL STUDY IN US
Heejung Park, Annie Pei-I Yu
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401893
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1359-1363
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
financial service
materialism
financial well-being
empirical study
Table Content
ABSTRACT
Introduction
Data
Variables
Result
Conclusion
REFERENCES
Author
Heejung Park(University of Wyoming)
Annie Pei-I Yu(National Chung Cheng University)