KOREASCHOLAR

CONSUMER BEHAVIOR ON AN ONLINE-TO-OFFLINE PLATFORM: AN EMPIRICAL INVESTIGATION OF THE AUTOMOTIVE REPAIR SERVICE MARKET

Jennifer J. Lee, Zecong Ma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401894
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1364-1365
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
online-to-offlineplatform servicesexpert servicesmobile marketinggeographic barrie
Author
  • Jennifer J. Lee(Boston University)
  • Zecong Ma(St. Mary’s University)