KOREASCHOLAR

PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401897
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1373
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
coopetition capabilitynew product development performancesparadox of coopetition
Author
  • Sungkyu Lee(Akita International University)
  • Jong-Ho Lee(Korea University Business School)
  • Tony C. Garrett(Korea University Business School)