IS APOLOGY THE BEST STRATEGY TO MITIGATE ONLINE FIRESTORMS IN SOCIAL MEDIA?
Daniela Langaro, Helder Neves, Sandra Loureiro
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/401898
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.1374-1382
pp.1374-1382
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
1) Introduction
2) Literature review
3) Methodology
4) Results
5) Conclusions
REFERENCES
1) Introduction
2) Literature review
3) Methodology
4) Results
5) Conclusions
REFERENCES
Author