KOREASCHOLAR

QUALITY SIGNAL OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401900
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1389-1393
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
quality signalingcredence goodscorporate social responsibility
Table Content
ABSTRACT
    Introduction
    Conceptual Framework and Hypotheses
    Conclusion
    References
Author
  • Otto Afiuc(Universidad Carlos III de Madrid (uc3m))