KOREASCHOLAR

QUALITY SIGNALLING OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE

Otto Afiuc
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401902
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1401-1402
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate social responsibilityCSRsignalling theorycredence goodsqualityquality signalcorporate imagecustomer perceived valuecustomer retention.
Author
  • Otto Afiuc(Ghana Institute of Management and Public Administratio (GIMPA) and Universidad Carlos III de Madrid (uc3m))