KOREASCHOLAR

THE DRIVERS OF ORGANIC FOOD AND INSTANT FOOD PURCHASE INTENTION: AN INVESTIGATION OF FOOD CHOICE BASED ON THE RELIGIOSITY AND HEALTH CONSCIOUSNESS OF SOUTH KOREAN CONSUMERS

Corey Ross, Jongkuk Shin, Minkyung Moon
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401903
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1403-1405
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
religiosityhealth consciousnessfood choiceorganic foodinstant food
Author
  • Corey Ross(Kyungsung University)
  • Jongkuk Shin(Pusan National University)
  • Minkyung Moon(Pusan National University)