KOREASCHOLAR

A STUDY ON THE GOODS MARKET WITH THE SPREAD OF GLOBAL FANDOM: FOCUSED ON HALLYU IDOL

Heeju Chae, Jang-Hee Shin, Sijun Sung, Subin Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401905
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1409-1411
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
global fandomgoods markethallyu idol
Table Content
ABSTRACT
    Introduction
    Literature Review
    Research Method
    Result and Discussion
    Conclusion
REFERENCES
Author
  • Heeju Chae(Kyungsung University)
  • Jang-Hee Shin(Kyungsung University)
  • Sijun Sung(Pusan National University)
  • Subin Park(Kyungsung University)