KOREASCHOLAR

DIGITAL MARKETING FOR RURAL YOUTH ENTREPRENEURS

Wawan Dhewanto, Salma Azzahra, Fera Yunita, Vania Nur Rizqi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401906
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1412-1421
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This qualitative research aims to explore the challenges faced by rural youth entrepreneurs in conducting digital marketing. Digital marketing activities carried out by them are still limited in social media and e-commerce applications. The challenges are fraud, internet infrastructure, delivery services, the development of digital technology adaptation and work-life balance.

Keyword
marketingdigital marketingchallengesrural youth entrepreneurs
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
    Digital Marketing
    Challenges of Entrepreneurs
METHODOLOGY
RESULTS AND ANALYSIS
CONCLUSIONS
REFERENCES
Author
  • Wawan Dhewanto(Bandung Institute of Technology)
  • Salma Azzahra(Bandung Institute of Technology)
  • Fera Yunita(Bandung Institute of Technology)
  • Vania Nur Rizqi(Bandung Institute of Technology)