INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES

George G. Panigyrakis, Evdoxia Kyriacou

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/401907

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Global Marketing Conference

2020 Global Marketing Conference at Seoul (2020.11)
pp.1422-1434

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

This study examines the relationship between the internal communication and nine dimensions of Internal Marketing and their interconnection to shape the conditions for the job satisfaction. The paper utilizes the mixed method. Data were collected from six Public Universities in Greece and in Cyprus. Findings are presented and results are discussed.

Keyword

internal communication integrated marketing communication internal marketing value system universities

Table Content

ABSTRACT
INTRODUCTION AND OBJECTIVES OF THE STUDY
LITERATURE REVIEW
BACKGROUND THEORY
RESEARCH QUESTIONS
RESEARCH METHODOLOGY
FINDINGS AND DATA ANALYSIS
    Analysis of Variable Correlations (Spearman’s Rank Order)
    Table 3 to be placed about here
    Analysis of Multiple Linear Regression
    Table 4 to be placed about here
    Conceptual framework to be placed about here
CONCLUSIONS AND IMPLICATIONS
LIMITATIONS
SUGGESTIONS FOR FURTHER RESEARCH
REFERENCES

Author

George G. Panigyrakis(Cyprus University of Technology)
Evdoxia Kyriacou(Cyprus University of Technology)

KOREASCHOLAR

INTERNAL COMMUNICATION AND INTERNAL MARKETING AS ELEMENTS OF INTEGRATED MARKETING COMMUNICATION (IMC) IN PUBLIC UNIVERSITIES