KOREASCHOLAR

THE ROLE OF ATMOSPHERICS AS AN ANTECEDENT OF AIRPORT AND COUNTRY IMAGE: A COMPARATIVE STUDY

Pantelitsa Yerimou, George Panigyrakis
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401909
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1457-1461
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This work in progress aims to shed light on the influence of airports’ sensory environment on the destination image formation, by underlining the need for differentiation in the global market. A two-study approach is proposed with observation and questionnaires, investigating both the internal and external environment of four airports.

Keyword
atmosphericsexperienceexperience designairport imagedestination country image
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
    Sensory Environment and Experience
    Airport Experience and Destination Image
RESEARCH DESIGN
    Conceptual Framework
REFERENCES
Author
  • Pantelitsa Yerimou(Cyprus University of Technology)
  • George Panigyrakis(Cyprus University of Technology)