KOREASCHOLAR

INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET

Anna Claudia Pellicelli, Claudia Franze'
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401910
Download
Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1462-1467
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandscustomer experienceonline behaviouroffline experienceomnichannel
Table Content
ABSTRACT
    Introduction
    The Luxury Market
    Luxury Brands and Consumers
    The Impact Of Digital Revolution On The Luxury Industry
    The Internet Dilemma
    Online Luxury Customer Experience: Main Challenges
    Further Research And Conclusions
REFERENCES
Author
  • Anna Claudia Pellicelli(University of Turin)
  • Claudia Franze'(University of Turin)