KOREASCHOLAR

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401911
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1468
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
ethical consumptionconsumer behaviorluxurymotivation theory.
Author
  • Monica Faraoni(University of Florence)
  • Lamberto Zollo(University of Florence)