KOREASCHOLAR

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401912
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1469-1471
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
VRsport gameTransportation theoryInnovation resistance modelenjoymentinteractivityidentificationcompatibility barrier
Table Content
ABSTRACT
    Introduction
    Theoretical Development
    Research Design
    Result and Conclusion
REFERENCES
Author
  • Heetae Cho(Nanyang Technological University)
  • Hyun-Woo Lee(Texas A&M University)
  • Jun-Phil Uhm(Texas A&M University)