KOREASCHOLAR

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401917
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1486
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
YouTubesustainable fashionemotional well-beingattitude toward sustainable fashion
Author
  • Jihye Yu(Yonsei University)
  • Hojae Lee(Yonsei University)
  • Eunju Ko(Yonsei University)