KOREASCHOLAR

CHANGES IN THE CONSUMPTION TRENDS OF LUXURY BRAND POST THE COVID-19 ERA

Wonbae Pang, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401919
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1488
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
COVID-19CoronavirusLuxury brandsConsumption trends
Author
  • Wonbae Pang(Yonsei University)
  • Eunju Ko(Yonsei University)