KOREASCHOLAR

PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM

Prabirendra Chatterjee, Seongsoo Jang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401921
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1490-1492
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Mobile gamesGaming apps PricingProduct line strategyGame theoryEconometric analysis
Author
  • Prabirendra Chatterjee(Cardiff University)
  • Seongsoo Jang(Cardiff University)