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A CASE STUDY IN THE EARLY DEVELOPMENT OF INTERNATIONAL TRADEMARK PROTECTION
Steven Kopp
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/401922
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1493-1496
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
trademark
intellectual property
branding strategy
apple
Table Content
EXTENDED ABSTRACT
INTRODUCTION
THIRTY YEARS OF COURT CASES
DENOUEMENT
DISCUSSION AND CONCLUSIONS
REFERENCES
Author
Steven Kopp(University of Arkansas)