KOREASCHOLAR

ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST

Raffaele Filieri, Lala Hu, Saleh Bazi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401923
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1497-1498
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Chinaonline shoppingSaudi Arabiatrust.
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ABSTRACT
REFERENCES
Author
  • Raffaele Filieri(Audencia Business School)
  • Lala Hu(Catholic University of the Sacred Heart)
  • Saleh Bazi(Business School, Newcastle University)