KOREASCHOLAR

SOCIAL MEDIA USAGE AND MOBILE SHOPPING BEHAVIOR

Jae Yeon Yoon, Jeonghye Choi, Sue Ryung Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401925
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1450
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
shopping appsocial mediamobile usagelocationonline retailer
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ABSTRACT
REFERENCES
Author
  • Jae Yeon Yoon(Yonsei University)
  • Jeonghye Choi(Yonsei University)
  • Sue Ryung Chang(Yonsei University)