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SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401926
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1451-1452
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sacrificefansfootballbrandrelationships
Table Content
ABSTRACT
REFERENCE
Author
  • Ricardo Cayolla(IPAM)
  • Sandra Maria Correia Loureiro(Instituto Universitáro de Lisboa (ISCTE-IUL) and Business research unit (BRU-IUL))