KOREASCHOLAR

SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401928
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1470-1471
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
contagiondiffusionuser contributiontopical similarityinfluencer marketingbig datatext analysis
Author
  • Hui-Ming Deanna Wang(San Francisco State University)
  • Yinxing Li(Tohoku University)
  • Hui Yang(San Francisco State University)