KOREASCHOLAR

BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401930
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
p.1487
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
online reviewsbig datanegativity biashelpfulnessstar ratings
Author
  • Sanghyub John Lee(Auckland University of Technology)
  • Rouxelle De Villiers(Auckland University of Technology)
  • Jungkeun Kim(Auckland University of Technology)