THE GAP BETWEEN CUSTOMER-PERCEIVED VALUE AND SUPPLIRE-PERCIEVED VALUE IN THE MANUFACTURING INDUSTRY
Global Marketing Conference
2020 Global Marketing Conference at Seoul
(2020.11)
pp.1488-1495
pp.1488-1495
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
The aim of this study is to confirm the gap between customer-perceived value and supplier-perceived value in the manufacturing industry. The author empirically tested a structural equation model in a sample of 42 customers and 42 manufacturers. Findings confirmed the gap in the perception of value between customers and suppliers.
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
Profitability and Servitization
Service Strategy
Organization
Value Proposition
The Gap Related to Perceived Value
Service Quality
Customer Value
Service Quality and Customer Value
METHOD
Sample Size
Common Method Biases
Measurement
RESULTS
Analysis
Testing Hypotheses
DISCUSSION
Theoretical Implications
Managerial Implication
REFERENCE
INTRODUCTION
LITERATURE REVIEW
Profitability and Servitization
Service Strategy
Organization
Value Proposition
The Gap Related to Perceived Value
Service Quality
Customer Value
Service Quality and Customer Value
METHOD
Sample Size
Common Method Biases
Measurement
RESULTS
Analysis
Testing Hypotheses
DISCUSSION
Theoretical Implications
Managerial Implication
REFERENCE
Author