KOREASCHOLAR

FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES

Anjali Chopra, Monica Khanna, Isaac Jacob
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/401932
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Global Marketing Conference
2020 Global Marketing Conference at Seoul (2020.11)
pp.1496-1497
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer-brand relationshipcolour cosmeticstouch screen shoppingbehavioural intentionloyalty
Author
  • Anjali Chopra(K.J. Somaiya Institute of Management Studies & Research)
  • Monica Khanna(K.J. Somaiya Institute of Management Studies & Research)
  • Isaac Jacob(K.J. Somaiya Institute of Management Studies & Research)